As ever increasing number of population is becoming technology and phone dependent, retail market should look for ways to exploit digital transformation on the benefit of the retailer as well as their customers and personnel. Intracom Telecom realises a holistic approach partnering with leading vendors to design and deliver innovative solutions based on Electronic Shelf Labels, Customer Profiling, Networking Solutions, Digital Marketing tools and Security.

Intracom Telecom's Smart Retail solution is a highly customisable key enabler for physical stores to minimize costs, outperform the physical/on-line competition and increase revenue. The solution offers an unprecedented digital experience to the store customers, by giving them the opportunity to actually interact with the store. This information can be further used to analyze customer behaviour, decide the success of an in-store campaign, re-arrange products to avoid customer jams and take steps to reduce or even exploit waiting queues.

For the retailer

• Cost savings (reduced error rate, increased paperless operation, less labor costs)
• Stock prediction
• Operation automation
• Customer profiling
• Customer loyalty
• Revenue increase
• Competition with e-shops
• Longer staff retention

For the customers

• Enhanced shopping experience (improved store image, interactivity)
• Accurate product information
• Spam elimination
• Targeted promotions
• Value-added services (e.g. location-based services)
• Loyalty rewards
• Increased satisfaction

For the employees

• Release from repetitive tasks
• Less physical work
• Immediate access to product information
• Knowledge of new technologies
• Improved organizational culture
• Increased satisfaction
• Improved on-site customer service