As the speed of change is accelerating, the ability to rapidly
perceive and respond to this change becomes a major challenge.
Communication Service Providers (CSPs) have to 'listen' to customers
more carefully and 'respond' back in real-time, with a relevant and
engaging way that addresses customer needs.
Customers churn for a number of reasons including poor customer service,
limited network coverage, pricing issues, advanced technologies etc.
Therefore, CSPs need a way to predict in real-time which customers are likely to
churn in order to proceed with immediate actions to retain them.
SmartCampaign™, strengthened with Intracom Telecom's
BigStreamer™ analytics (see Figure 1) delivers sophisticated
prediction techniques, to identify the right customers for targeted
campaigning and promotional offers that lead to new business
opportunities and give CSPs a competitive edge (see Figure 2).
Intracom Telecom's SmartCampaign™ solution is a powerful and flexible framework providing:
Real-time, targeted campaigns aiming to:
improve customer experience
Advanced customer profiling and segmentation
Close Loop Feedback
Subscriber Propensity Modeling
Advanced Campaigns Analytics
Short time-to-market for new campaigns
Easy customization of existing service logic
DIY rules creation
SmartCampaign™ solution enables Communications Service Providers to attract new subscribers, enhance customer loyalty and increase revenues through real-time, targeted promotional campaigns.
Such campaign examples, enabled through SmartCampaign™ solution, are described below:
Reward scheme upon recharge
Reward scheme upon renewal
Reward scheme upon first recharge each month
One product gives one product (same) free
Choose your reward upon SMS reply mechanism
Targeted subscribers are urging to buy a non-commercially available service with validity Invitation SMS on a given Friday
Targeted Loyalty Campaigns
Loyalty Bonus Campaigns
Award subscribers of high usage