SmartCampaign™ Ad-Campaign Management

BigStreamer analytics platform
Figure 1

As the speed of change is accelerating, the ability to rapidly perceive and respond to this change becomes a major challenge. Communication Service Providers (CSPs) have to 'listen' to customers more carefully and 'respond' back in real-time, with a relevant and engaging way that addresses customer needs.

Customers churn for a number of reasons including poor customer service, limited network coverage, pricing issues, advanced technologies etc. Therefore, CSPs need a way to predict in real-time which customers are likely to churn in order to proceed with immediate actions to retain them.

SmartCampaign™, strengthened with Intracom Telecom's BigStreamer™ analytics (see Figure 1) delivers sophisticated prediction techniques, to identify the right customers for targeted campaigning and promotional offers that lead to new business opportunities and give CSPs a competitive edge (see Figure 2).

CSP diagram
Figure 2

Intracom Telecom's SmartCampaign™ solution is a powerful and flexible framework providing:

  • Real-time, targeted campaigns aiming to:
    • acquire customers
    • retain customer
    • improve customer experience
    • increase ARPU
    • improve ROI
  • Advanced customer profiling and segmentation
  • Close Loop Feedback
  • Subscriber Propensity Modeling
  • Advanced Campaigns Analytics
  • Short time-to-market for new campaigns
  • Easy customization of existing service logic
  • System scalability
  • Carrier-grade performance
  • DIY rules creation

SmartCampaign™ solution enables Communications Service Providers to attract new subscribers, enhance customer loyalty and increase revenues through real-time, targeted promotional campaigns.

Such campaign examples, enabled through SmartCampaign™ solution, are described below:

Reward Campaigns

  • Reward scheme upon recharge
  • Reward scheme upon renewal
  • Reward scheme upon first recharge each month
  • Instant win
  • One product gives one product (same) free

Interactive Campaigns

  • Choose your reward upon SMS reply mechanism
  • Weekend offer
    Targeted subscribers are urging to buy a non-commercially available service with validity Invitation SMS on a given Friday

Targeted Loyalty Campaigns

  • Loyalty Bonus Campaigns
    Award subscribers of high usage
  • Potential churners campaigns
    Reward automatically potential churners
  • Zero-balance Campaigns
    Loyalty campaigns for approaching users who haven't topped-up for x days, after their balance has reached a specific threshold.
  • Inactivity campaigns
    Offer a bonus to targeted subscribers in order to re-engage their usage - activity

Anniversary Campaigns

  • Prepaid Birthday Campaign
  • Contract Birthday
    Subscribers that reaches their account activation/contract birthday date receive a reward

3rd party Campaigns

  • Recharge Instant Lottery
    Upon recharge a code is produced, the subscriber is asked to play the code in a 3rd party app, in order to win more prizes.
SmartCampaign Diagram
Figure 3

SmartCampaignTM (see figure 3) is a flexible framework for:

  • Campaigns:
    • creation
    • execution
    • monitoring
    • Awarding
  • Handling various components of a marketing campaign
  • Addressed:
    • Pre & Post-paid customers
    • Fixed & Mobile customers
    • Residential & Enterprise

SmartCampaign™, enhanced with Intracom Telecom's BigStreamer™ analytics offers:

  • Continuous real-time evaluation and prediction of customer behavior, habits and preferences via BigStreamer™'s Cognitive Algorithms Library
  • Continuous real-time evaluation and prediction of customer risk factor, customer value and customer social impact / influence
  • Behavior-driven customer segmentation
  • Increased campaign efficiency by targeting the most influential customers
  • Campaign tuning via closed loop feedback and A/B testing
  • Flexible Rules Engine for customizable campaigns
  • Multiple delivery channels (SMS, WAP, Web, USSD, MMS, mobile TV, voice - IVR)
  • Unlimited language support
  • Multiple type of campaigns (interactive, location & time based, etc.)
  • Multiple combinations of subscriber criteria and rewards
  • Multiple report formats (csv, html, etc.)
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