Smart Retail

Making retail smarter

smart retail promo image

As ever increasing number of population is becoming technology and phone dependent, retail market should look for ways to exploit digital transformation on the benefit of the retailer as well as their customers and personnel. Intracom Telecom realises a holistic approach partnering with leading vendors to design and deliver innovative solutions based on Electronic Shelf Labels, Customer Profiling, Networking Solutions, Digital Marketing tools and Security.

Intracom Telecom's Smart Retail solution is a highly customisable key enabler for physical stores to minimize costs, outperform the physical/on-line competition and increase revenue. The solution offers an unprecedented digital experience to the store customers, by giving them the opportunity to actually interact with the store. This information can be further used to analyze customer behaviour, decide the success of an in-store campaign, re-arrange products to avoid customer jams and take steps to reduce or even exploit waiting queues.

Benefits:

For the retailer
  • Cost savings (reduced error rate, increased paperless operation, less labor costs)
  • Stock prediction
  • Operation automation
  • Customer profiling
  • Customer loyalty
  • Revenue increase
  • Competition with e-shops
  • Longer staff retention
For the customers
  • Enhanced shopping experience (improved store image, interactivity)
  • Accurate product information
  • Spam elimination
  • Targeted promotions
  • Value-added services (e.g. location-based services)
  • Loyalty rewards
  • Increased satisfaction
For the employees
  • Release from repetitive tasks
  • Less physical work
  • Immediate access to product information
  • Knowledge of new technologies
  • Improved organizational culture
  • Increased satisfaction
  • Improved on-site customer service
  • Highly customizable solution tailored to each store needs and challenges.

  • Implementation of Dynamic Pricing strategies with accuracy, agility and speed.

  • Effortless realisation of Digital Marketing plans

  • Location Based services, such as indoor navigation, targeted ads, heat maps, customer tracking.

  • Customer use cases: digital self-support, e-cart, seamless check out, indoor navigation.

  • Personnel use cases: instant massive label updates, e-order collection.

  • Retailer use cases: heat maps, loyalty programs, data analytics, stock check and prediction.

Intracom Telecom's Smart Retail solution apply to a wide area of physical stores, such as:

  • Supermarkets & Minimarkets
  • Chain stores
  • Convenience shops & Groceries
  • Cosmetics & Pharmacies
  • Houseshold & DIY/Gardening
  • Consumer electronics
  • Fashion
  • Book store
  • Mother & child